At humanova, our purpose of improving people’s lives continues to grow. This time, we proudly celebrate the official integration of Farmarin in Brazil into our global family, bringing together shared purposes under one brand, one culture, and a common vision.
To mark this milestone, we experienced truly memorable moments. We began with our leadership meeting, bringing together more than 120 people, where we shared our vision and reinforced the pillars of this new phase.
We then took the launch to all our units across Brazil, with activations that engaged more than 600 employees, including interactive experiences and spaces such as a photo booth, strengthening the sense of belonging and connection to the new brand.
It was a moment to align, connect, and above all, to feel part of something much greater: this new organization.
Our Brazil Marketing Manager, Maíra Firmiano, stated:
“More than a new logo, this launch represents a major leap forward. We have evolved from being a local operation to becoming part of a strong and unified global brand, ready to bring our solutions to more people. humanova represents our evolution and growth: we are now an operation present in nine countries, with a broader portfolio and the strength to improve every day.”
This integration is the result of a collective effort that brings together the best of our international experience. Today, Farmarin, as part of humanova, moves forward together to continue delivering world-class healthcare solutions, always placing people at the center of everything we do.