humanova shares its vision for transformation at the AIMS Global Meeting in Lisbon

humanova Lab Corporation participated in the AIMS Global Meeting, an international gathering held in Lisbon. AIMS International is a global firm specializing in talent acquisition, leadership, and transformation. With a presence in more than 50 countries, the firm partners with organizations across industries to identify, attract, and develop their leaders. humanova was represented by Guillermo Arboleda Ríos, the corporation’s Chief Marketing Officer (CMO).

Arboleda presented the brand strategy supporting this new chapter and the organization’s ongoing journey toward establishing a stronger global presence. He emphasized that a unified corporate identity is not intended to replace what each local operation has built in its respective market, but rather to strengthen it by bringing together experience, talent, and expertise from different countries under a shared strategic direction.

During his presentation, he highlighted that brands capable of expanding across borders are those that have first earned the trust of their local communities. For this reason, the corporation’s international growth strategy is grounded in a deep understanding of each market and a shared purpose that resonates with people across diverse cultures and business environments.

The meeting also provided an opportunity to exchange perspectives with executives from different industries and geographies. These discussions generated valuable insights that will help shape the next stages of a transformation journey that is only beginning.

humanova

extends its appreciation to AIMS International USA and the entire AIMS International team for the invitation and for fostering meaningful dialogue among leaders from around the world.