The most anticipated event of the semester became a milestone for our brand: the official launch of Oral Rehydration Solution 75 (ORS 75) at the National Congress of Retail Pharmacists, organized by ASOCOLDRO in October 2024.
This congress, which celebrated the 40th anniversary of the association, brought together more than 1,000 members and industry experts at the Cartagena Convention Center.
ORS 75 stood out for its optimized osmolarity, enabling more efficient absorption of fluids and electrolytes—crucial in the treatment of dehydration caused by diarrhea, one of the leading causes of mortality worldwide.
During the trade fair, hundreds of pharmacists and retailers visited our booth, sampled the product, and established contacts for future business opportunities.
This event not only allowed us to expand our market presence, but also strengthened our brand’s positioning within the Colombian pharmaceutical sector.